Quick answer: A strong Google Business Profile has the right categories, accurate contact details, a clear description, services, real photos, regular posts and a steady flow of genuine reviews with replies.
Basics to check first
- Business name matches your real-world signboard
- Primary category is the most specific one available
- Phone number, address and website are correct
- Opening hours are accurate, including holidays
- Service area is set if you travel to customers
Content that builds trust
- A clear description of what you do and who you serve
- All main services added with short explanations
- At least 10 genuine photos: exterior, interior, team and work
- Questions and answers filled with common queries
Habits that keep growing it
- One post a week with an offer, update or photo
- Ask every happy customer for a review
- Reply to every review within a few days
- Check calls and direction requests every month
Need a hand?
We handle setup, optimization, posts and reviews. See our GMB management service or contact us for a free profile check.
Frequently asked questions
How often should I post on Google Business Profile?
Weekly is a good rhythm. It keeps your profile active and gives customers fresh reasons to contact you.
Can I respond to negative reviews?
Yes, and you should. A calm, helpful reply shows future customers that you care.
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- Free audit of your website and Google profile
- A plan built around your budget, not a template
- Direct access to the people doing the work
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